Same content as atxfans.com, different design (UT burnt orange + Big Shoulders + cream paper). The brilliant frontend-design rebuild from April. Below: the design-led variant expansion.
High-leverage scope expansions ordered by impact-to-effort ratio.
The April frontend-design rebuild produced a strong system. Document it. Reuse on sister sites.
The cream-paper aesthetic invites a photo-essay vertical. Austin sports photography, attributed and curated.
BSD typography roots in gig posters. Build an actual gig-poster archive for Austin events — ties brand to source.
The poster aesthetic translates to print products. Tee + poster + sticker store.
Cream-paper backgrounds + rotating gig-poster heroes per visit.
Each section gets a hand-drawn divider/accent in the burnt orange + black palette.
BSD wants room to breathe. Mobile breakpoints need bigger headlines and wider gutters.
Long-form photo essays from games, tailgates, venues.
Profiles of Austin gig-poster designers, with their portfolio.
A "literary sports fan" vertical — weird but defensible network play.
Copy any prompt into Claude. Replace bracketed placeholders before running. Framework follows the Opus 4.7 guide at claude.wholetech.com/prompting/.
<context> [Describe the site's current scope and the specific gap this prompt targets — replace with site-specific context before running.] </context> <instructions> Given 15-20 game-day photos with captions, write a 1,000-word photo essay structured around the day's arc. </instructions> <constraints> - No preamble. Lead with the strongest claim. - Cite at least one external source per major claim. - Match the site's editorial voice. - Year-anchor any title that could date. </constraints> <output_format> H1, lede paragraph, 4-6 H2 sections, short conclusion. </output_format>
<context> [Describe the site's current scope and the specific gap this prompt targets — replace with site-specific context before running.] </context> <instructions> For [ARTIST], write a 1,200-word profile: career arc, signature style, notable posters, where to buy. </instructions> <constraints> - No preamble. Lead with the strongest claim. - Cite at least one external source per major claim. - Match the site's editorial voice. - Year-anchor any title that could date. </constraints> <output_format> H1, lede paragraph, 4-6 H2 sections, short conclusion. </output_format>
<context> [Replace with the specific topic, source material, and current angle before running.] </context> <instructions> Write a 600-word section opener that feels like cream-paper magazine longform: scene-setting, sensory detail, one strong claim. </instructions> <constraints> - Voice: site's house style (read 2-3 existing pieces if needed). - 600-900 words unless the format specifies otherwise. - No filler, no preamble. </constraints>
<context> [Replace with the specific topic, source material, and current angle before running.] </context> <instructions> Given a poster image and the event/team it commemorates, write a 200-word product description for the print-on-demand store. </instructions> <constraints> - Voice: site's house style (read 2-3 existing pieces if needed). - 600-900 words unless the format specifies otherwise. - No filler, no preamble. </constraints>
Periodic limited-edition prints tied to season moments. Auction or fixed-edition; collectors' market.
Partner with an Austin gallery for an annual gig-poster + sports-photography show.
Eventually publish a print quarterly that combines sports + Austin culture + Austen-style longform. Niche but defensible.